Finding the sweet spot on socials 🍩

Hostess snacks have been a pantry staple for over a century.
Working alongside a designer, I crafted social-first concepts and platform-native copy that kept Hostess playful, relevant, and scroll-worthy across every platform.

We developed social concepts rooted in trends, humor, and everyday snacking moments, making Hostess feel fresh on social.

Social Concepts

Hostess owns their playful & snarky tone of voice.

Creative Copywriting

When it was time to capture and shoot, I helped shape visuals along with our team.

Production Experience

Agency: Digitas
Client: Smucker’s / Hostess
Art Direction: Melinda Lastyák
Creative Directors: Alexandra Askot

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Café Bustelo (Copywriting & Social Concepting)