Fueled by the fandom.
When a global cultural moment brings communities together, the energy extends far beyond the main event. This year, fans are proudly showing up for their countries, traditions, and shared rituals.
Café Bustelo joined the celebration by embracing the passion behind the fandom. Our social content celebrated the traditions and communities that surround it.
My role: Working alongside the campaign's lead creative agency, BBH, I was the social copywriter. With my Art Director, we developed content that extended the Game Face campaign across Café Bustelo's social channels. I also wrote all social copy across YouTube, Meta, and Instagram.
Lead Creative Agency: BBH
Hero Film
Working from the hero campaign, my art director and I developed social-first concepts that extended the creative into Café Bustelo's owned channels.
Social Concepts
To showcase the campaign's commissioned murals, we created a social series highlighting the artists behind the work. Featuring creators from Mexico, Argentina, Brazil, and Colombia, the content gave audiences a closer look at the inspiration, process, and cultural stories behind each piece.
Artist Highlights
To further celebrate the communities at the heart of the campaign, I developed Pinterest recipe content inspired by the flavors and traditions of Argentina, Brazil, Colombia, and Mexico with Café Bustelo.
Pinterest Recipes
