Where copy, cafecito y cultura meet. ☕️
Coffee is more than a morning drink. In many Latin and Caribbean households, it is the center of connection. As a Peruvian-American raised in Miami, I brought that lived perspective to Café Bustelo, writing copy in both English and Spanish that captured the brand’s bold energy and authentically connected with Bustelo fans.
I developed copy that reinforced Café Bustelo’s cultural relevance, turning daily coffee rituals into engaging, community-driven content.
Bilingual Copywriting
Along with my art director, we concepted fun ways to insert the brand into users’ lifestyles.
Social Concepting
When it was time to capture and shoot, I helped shape visuals, and style jewelry and wardrobe along with our team.
Production Experience
Agency: Digitas
Client: Smucker’s / Café Bustelo
Art Direction: Mindy Post
Creative Directors: Alexandra Askot & Michael Greenberg