Keeping the Globe Spinning.
The guest experience didn't end when visitors left the park. Universal Orlando saw an opportunity to keep the conversation going on social media, creating a new space to connect with the theme park community, answer questions, and listen to what they cared about.
Facebook Management
If you’re an Annual Passholder, you know the craze behind your favorite theme park. My team was responsible for moderating the Facebook group with over 100K members. I loved sharing tips, engaging with guests, and having fun!
Tripadvisor
Tripadvisor gave guests a place to share the good, the bad, and everything in between. My role was to read and respond to guest reviews, track recurring feedback, and surface insights for reporting. It was another way to understand what guests were experiencing beyond the park and bring their voices back to the team
Beyond Socials
For many guests, Universal Orlando was more than a theme park. It was a place to celebrate a graduation, mark an anniversary, reunite with family, make new friends, or simply escape for a little while. When we came across those moments, we looked for opportunities to make their experience even more memorable.
Brand 2 Brand
Guests weren't the only ones who got to enjoy the fun. It was a soul-mate adventure between Universal and Orlando International Airport. Context (since the OP deleted the post): A guest was planning his trip to Universal via Orlando International Airport, and I hopped in via the Universal handle to join the fun. MCO sent my team some famous airport socks.